From toyota adult marketing reverse landing! lexus is successful or?

– Finally rec suspension opposite landing!

According to cooperation communication, the Toyota Motor Corporation on the 26th, announced the summary of the brand “rec suspension” which is introduced into 2005 August, released the model showroom to the press corps.As for the rec suspension the luxury car brand which receives high appraisal in North America.The specialty store of 180 where the dealer of the Saudi Arabian type is included even on the country is placed, the model which was standardized with high class image has been had.

As for sale goal of year 60,000.In the import car to be pushed share enlargement is assured in the tend domestic luxury car market.At Toyota it becomes the sale serial reorganization which it comes after the new netsutsu store birth of the May beginning.

After the beginning operating within 1 years, LS (as for present Japanese name serushio), GS (the aristo), IS (arutetsutsua), SC (the sailplane) 4 models are thrown to 180 stores.At present price from 2,000,000 Yen level 8,000,000 Yen level.

Each store makes the ceiling high, voices the high-class impression at the business talk seat which is divided and the lounge which puts in place the sofa.The salesman says that the “highest service” is learned with the leased facility.

By the way there were four secrets in rec suspension success of the mecca and America of the rec suspension. In following page. – four secrets of the American rec suspension success

1. Supply is held down from demand

This which ‘holds down supply from demand’ was the strategy of the American rec suspension.
against the backdrop of toyota’s own production system eliminate waste, normal inventory of lexus cars3minutes of1kept to less than, lexus car to control the circulation, creating a sense of luxury has been given a sense of hunger in the market.

this is the ultimate marketing strategy taken by the manufacturer, we are the royal road of the scarcity value.

2. in addition to the luxury store environment is not

it, beyond the traditional concept of a dealer.
lexus car but the target has been narrowed down, profit margin per unit is high it. the number of stores in the united states also expanded further200because the control to the store, scarcity value has been kept as a store. a higher average profit per store compared to other dealers as a result, becomes possible investment environment is not a continuous store to benefit the rich source.

3. product brand×fusion of brand dealers

in japan, as is the case still, toyota’s dealer and brand product brand that has existed in the united states once separate. lexus, however, fused with the product name and the car dealer name, i was successful in efficient brand investments.

integrated under the name of lexus car was chosen as among the toyota, in a luxury store environment, brand lexus also provide you with the experience of. lexus brand value for our customers has grown.

4. employees and service system has been refined

on talking about lexus, this element is not essential.
lexus also will provide a loaner car lend to customers at the time of the inspection and repair. so follow me to the fine-grained after employees are well educated, that customer was satisfied with the service, lexus also seems to buy a car next time.

lexus method of the united states to buy from sell! marketing rather than the children of please! sold to me! marketing to adults and is said to customers that have paid off.

yes. japan finally adult marketing the time has come to it is in full swing. what is adult and marketing? only a little more next page let’s talk in. 2005years adult marketing full-scale!

1980up to age, speaking of car dealers, i was not necessarily good image. strong sales of press in a way, individual differences also give bargaining and that seems to have been done.
yes. to buy from sell! marketing of children.

but, 90enters the age, dealers that are open in the type of visit, such as the nets have become mainstream, open and friendly hospitality pricing has been embodied.
friendly finally here marketing friends now.

and2000age, finally to attract customers true brand experience will be is asked. without trying to sell, customers come and stop by nature adult marketing the advent of.

given the mature markets of japan, 2005lexus introduced the year, seems like a very good timing. toyota still. nothing is as usual meticulous.

marketing system of adult mosquito

recently marketing of adult psychology. please! sold to me! began, a free merumaga. at the product level brand in japan healthya green tea mos burger and takumi taste of nippon – ebisu black · i have been out of men’s cosmetics brands such as, case reaches the area of brand experience that is over the system is not seen at the corporate level are still many.

even in traditional luxury car dealer, some parts salesman rely too much on personal brand value and brand of the product itself brand experience is over granular system in part that is, it seems there are still challenges.

this is not limited to the automotive industry, applies to all industries.

i mean to provide a brand experience that is over the system BRM (brand relationship management) it has been proposed in the merumaga, if you are interested please see.

anyway it is toyota future, how to customize the experience to their brand of japanese adults? i think we want to focus now on the.

related sites : marketing of adult psychology