Serialization secret of the hit (5) the driving force behind the smash hit bowlingual

Every year it can give to research and the development which hold humor and originality the scientific magazine of American 0 0N Harvard University affiliation, the parody edition “igunoberu prize peaceful prize” prize winning and the American TIME magazine of the Nobel Prize “it was chosen in 2002 highest invention”, (Inc.) dog language translator ‘bow phosphorus gal of takara’.

Bow phosphorus gal from the small-sized wireless microphone which can install calling voice of the dog in the collar sound it transfers in the substance, analyzes tearful voice to real time, indicating in the picture it is possible, “voice translation” function was made main, it is the portable communication tool of the dog and the owner.In this March, since selling achieving the sale approximately 300,000 at half year.But price 14,800 Yen of toy manufacturer as for the commodity which is said large amount, it became the large hit commodity.

Is the primary factor of this hit probably some place? You tried interview in one person and the Goto genuine virtue person of the project member of bow phosphorus gal, tried searching the secret.

The organization which bears hit

the project is the development of bowlingual, marketer enters from launch, analyze the market and sales channels over, that it has made a proposal together with technical staff in the form of the corresponding.

in fact, at this unique style of takara, working together as a team of technology and marketing of three-legged race. beer server rettsubia or digitalQ-R series nanchatte on the back of a big hit, such as is, there was a form of organization that can flexibly respond to these market.

mr. goto me according to the interview, mr. masahiko kajita, under the development team leader bowlingual, was responsible for the marketing.

sell was the answer to that destination!

typically, to product development and market research analysis of user information, is often a new product planning is proposed, if you had a different bowlingual.

chance of development, acoustic japan research instituteTBSmade through the program of, was an attempt to analyze the feeling that from the bark of dog applying voiceprinting.

keita sato, president of takara was approached from the company planning, development and commercialization of mobile phone content was watching the show, development was launched by the instructions in the commercialization of the future of the company bet on momentum.

there is should sell! sell to the absolute! ! there is an answer to that destination, to the development and marketing, how to develop a product or said in order to produce a hit, sell or how the proposition and he was. this was a fun pressure, mr. goto was recalls. relentless research to the dog house

members have a dog in the project is not even a human, of course, pet is not even in the products that are released in the past. was a start from where there is no data about the dog. if you do not start to hear the story from people who have a dog anyway, is a situation before it was completely not proceed.

examine the data that runs out is needless to say that all statistics. go to the park, talking to a person with a dog, is not a dog in a pet shop, there was many times throughout the day to see that sticky, such as movement of the owner. speak directly with thousands of dog lovers, raw information that was obtained with a number can not know.

ya collar that has the most people choose the red, then that many people choose the color yellow was found to syngeneic. also a large dog, and separated from the medium-sized dogs and small dogs, although each applied to the total cost does not change, in a large proportion of dog food generation, few minutes in small dogs die bait, can spend money on accessories and beauty salon has been found.

dog lovers and more children in the , dogs of approximately referred to as, if the fit between the owner is called a her mother said. is this dog hybrid? when and questions, no, child is a dog in the mix! likely had also been pointed out.

although you can see the finished product, hybrid the term is not anywhere mix dog are expressed as. mr. goto was obtained raw voice is fed back to the product quickly to ensure.

struggling toy company of the late

despite the application of high-tech products which voiceprinting, image of a strong and toy maker takara says, were often seems to be misleading to customers.

series nanchatte whether the disaster hits, pet dog in the house it really can be used? i know the word dog really? this is a joke? the majority opinion was that. mr. goto is to dispel this image, built a public relations strategy was backed out in front of the technical, also at the time of sale”toy”recommended a careful preparation, such as you never need to use the word.

still, for the completion of the product was barely release date, promotions must be advanced in the prototype, radio waves or not fly at the time of the demonstration, that was even greater hardship and public relations activities malfunction occurs or. inspiration and the dense

toy manufacturers have beer server! ? i also interesting to takara when mr. goto has seen the recruitment ads of takara’s mid-career, intends to obtain the interview or rather i go to talk to him once i think that the applicants in. in the final interview with the president, if you do not put me to other departments to develop a beer server, do not mind me dropping that so far as to say. and, just joined3months later was in charge of the bowlingual.

the interesting thing about a company called takara, entry-level to junior staff, i would leave the project at about this. corporate culture is not afraid to fail, of corporate culture will not know unless i made a glimpse.

fun, people become absorbed in what you love, to form an idea, develop strategies to sell. culture of the company to be dense and inspiration to live, large amount of energy to be cultivated produce hit products.

bowlingual is the future of, 6launched in korea in may, in the summer, you begin to launch in the united states. this year abroad to europe and then expanded200the goal is big and want to sell a million units.