Promotional items: the best advertising medium on the market!

According to a study carried out by the American Advertising Specialty Institute (ASI), business gifts are the most cost-effective medium of advertising currently available. They did a lot of intersting discoveries during the study. One conclusion was that promotional products are a better way of advertising than an advertisement on TV.

In terms of cost-effectiveness are business gifts and promotional products the best medium for advertising compared to many others (Objets publicitaires). With tradational media you will reach a lot of people but posive results are not guaranteed and it’s relatively very expensive. The Advertising Specialties Impressions Study found that receiving a business gift is virtually guaranteed to have positive results. More than half of the respondents had a positive feeling about the organisation/brand after receiving the promotional item/business gift. Moreover, at least 3 out of 4 respondents did business with the advertiser after receiving a business gift.

The advertising benefits of business gifts and promotional products (promotie artikelen)

There are a lot of insights which are intersting and have demonstrated the impact of business gifts. For example, the two most important reasons why people hold on to promotional items is because of it’s nice to receive a gift from somebody and they can be used. Furthermore, 80% of the people who received a business gift remembers the name of the company/brand, which will improve your brand recognition and memorability a lot. It’s the power of giving in combination with the power of branding.

One of the best selling and most poluar kind of promotional item are still pens. They are used a lot, maybe on daily or weekly basis, and they have a high memorability and recognition value. A little study shows us the use of business gifts: glass and ceramic gifts get used 33 times a month, pens are used over 64 times a month, office accessories will be used arount 50 times a mont and other promotional products are used 25 times a month.